Triathlon sponsorship
As the corporate partner of the British Triathlon Federation, Corus is committed to the development of Britain's triathletes from grassroots level through to potential Olympic champions.
Corus has been involved with triathlon since 2006 and has helped British Triathlon build an environment which enables people of all abilities to participate in Britain's fastest-growing sport.
Corus places a strong emphasis on community-based projects, in particular the popular Corus Kids of Steel events, which have introduced triathlon to thousands of schoolchildren of all ages.
Corus has also supported the British Triathlon Elite Series, which provides opportunities for Britain's best triathletes to compete against their peers from around the world.
Triathlon embodies the performance culture values of Corus. Dedication, focus and the desire to win are some of the attributes intrinsic to success in Corus.
The sponsorship also provides an opportunity to demonstrate Corus' commitment to the health, safety and wellbeing of employees and their local communities by encouraging involvement and participation in triathlon and in sport.
Corus Kids of Steel
The Corus Kids of Steel events have already introduced several thousand children across the UK to the sport of triathlon.
Triathlon
Triathlon is a sport with three different components: Swimming, cycling and running. A triathlon race is continuous, with no stop between the three legs. Changeovers - known as transitions - are vital to the race strategy.
British Triathlon
The British Triathlon Federation is the national governing body for the sport of triathlon. To find out more about British Triathlon and the sport.
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