The Times 100 Case Studies - The Importance of Building a Strong Brand Image

The case study shows how Corus has set about building a consistent, respected brand identity that can be quickly recognised, with a view to giving the company a worldwide competitive advantage.

Limited supplies are available of case studies featuring different aspects of the Corus business strategy included in The Times 100 Case Studies with Business News. They have been produced in A4 format.

Curriculum Links: Business Studies

Key Stage: 4

Age: 14 - 18 year olds